Redefining Rich with VERTU
Role: Art Direction, Motion Design, Brand Design
Year: 2019
Achievement: Crowbar Awards 2019 Finalist
*In collaboration with Fitch Design
A project produce during my course in Lasalle College of the Arts in collaboration with Fitch Design.The project brief was to choose a defunct brand to rebrand and revitalize it. The objective here is to research and learn what did these brand could do better in terms of their marketing strategy and brand image. Produced with a team of 4, the team visualize the brand VERTU could be own by anyone despite its heavy price tag. The word "rich" could be define in many ways outside from being financially rich. We rebrand the VERTU image of various profession of their definition of Rich. The team approach in design is not to totally change the appearance of the brand's identity but to give it a modern take.
